Commercial

Take it slow.

Just try to understand that things get tough. Things get intense. Things are crazy …but that is life. Life is a ride.

So let’s take the time to really get down and just let free on my blog. This is going to be titled advice, but who knows what will really be written here.

I want to address the fact that no one man is an island.

You will spread yourself thin. You are going to invest so much energy that will rarely be cycled back to you. Time is ticking and things are getting intense. Sessions are flying by. Models cancel. Printers jam. Money is short. Props break. Tears will flow. But in the end …just breathe. You cannot stress yourself out from the get go and panic. It is all about what comes next? What will you do to follow the fall? This is the true nature of a photographer. The ability to take an idea and run, idea falls? Rework, pick yourself up, and keep running.

As well, don’t be afraid to ask for help. Food photographers need a team. Commercial photographers need a team. Why should you not have a team? Surround yourself with people who will benefit you. Who want to see you succeed. Who will pour their all into you, like you would for them. At times you will hit that point where you realize that some people are not worth the effort. Give them a chance. Give them two. Know your limit though. Time is always ticking.

Rebrand

As I grow more and more, I start falling back on the idea of re-branding and understanding the impact is has on business.

A good logo is something that should stick in someones mind. When they see something like your logo, or something that has your logo on it they should instantly know it is yours. I think in the case of photography, your logo is best represented on 3 places: Your business card. Your website. Your watermark. Having a perfect harmony of these three things is essential to creating a strong brand and identity.

Tell me what you think of the logo that I created for myself.